The Edit

The Edit


After this message-based vinyl record store had been open & successful for a few months, they reached out to Crosshatch Studio to better establish their brand identity. They needed to create brand loyalty and in turn, expand their customer base. They already had a logo and brand colors in place, but still needed branding, illustration, and website design services. Crosshatch Studio also assisted in UX design and copywriting for their messaging service to give their users an optimal experience.

Working directly with their development team, a website was designed, along with UX and copywriting updates to their current customer-facing experience. An illustration style was created to better establish their brand voice. Over time, digital advertising assets and print collateral for customers were also made. Crosshatch Studio continuously worked with The Edit over the course of 1yr, 8mos – right up until Universal Music Group purchased and renamed it The Sound of Vinyl.

Services: Illustration Print Web Design Photography Print Collateral Digital Advertising UX Design Copywriting & Editing

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