Best of the Wurst is a food truck that offers authentic German brats. I set out to make the illustrative branding and truck design fun and family-friendly during the day, but could also appeal to the after-bar crowd At 2 o’clock in the morning.

I started with a logo, then hand-illustrated bratwurst characters getting into trouble in an endearing way. Placing brats all over the truck gives this restaurant on wheels a dynamic look that piques the interests of anyone who walks by.