Viridian Sciences is a company that constantly goes on the road to various trade shows and expos all over the west coast, selling their software. They were in need of a quick visual aid that would stand out from the rest and be able to work with all different types of audiences.

After consulting with them, I decided it would be best to create and test multiple designs. Because they were such a new company, they were still unsure of their brand voice. They set all 4 of them out to see which ones were picked up the most. All throughout their time at conventions, the landslide favorite has been the 1950s-inspired pun design.

Even though the subject matter of the designs varied, I still wanted to maintain a sense of order, so I made them all the same size and made sure to incorporate Viridian Sciences’ brand colors.

Shown are four different 5" x 5" trade show handouts printed on heavy, matte paper stock.